SafeBAE annual report 2017 - Flipbook - Page 9
Social Media Campaigns
We created a social media campaign about the online harassment that
survivors face when they disclose their assault. #QuitThisShit was created
to capture the spirit of what happens in the aftermath to a teen after an
assault occurs. It is aimed to make young people understand the impact of
what they do and say online. The reality is that many survivors assaults
are filmed and shared among peers, who then mount a campaign of shaming and
humiliation against survivors. Our campaign is meant to help students
better understand that impact and the reality that comes with it. There is
also a non-explicit version of the campaign for school use as well as a
pledge to not harass online - www.QuitThisShit.org and
https://www.youtube.com/watch?v=UbeoN5zlPGo&t=7s.
BAE Breaker Pilot Initiative
In September 2017 we launched the BAE Breaker Initiative in order to
recruit a highly-motivated and dedicated network of high-school aged
leaders to change youth attitudes/behaviors about sexual assault and
consent through an evidence based peer-to-peer model. We allocated funds
to pay local teen BAE Breakers and provide them with starter kits for school
outreach in approximately 10 states throughout the 2017-18 school year.
Our intention with creating this high performance and youth-staffed
network of stakeholders is to help students build authentic responsibility
and support within their schools and friendship circles. In return, this
army of supporters - with BAE Breakers as leaders - will help to augment our
materials, to influence our creative approach to reaching students, and to
help provide crucial feedback we need from teens.
By the time students are done with
(secondary) school, 81% have experienced
some sort of sexual harassment.
Gruber & Fineran, 2007