SafeBAE annual report 2018 - Flipbook - Page 7
Social Media Campaigns
#WeAre15: This year’s social media campaign focus came out of our
Corona Del Mar BAE Breakers in California. In response to Dr. Ford’s
testimony and so much of the negative media and national response to
Judge Kavanaugh’s supreme court nomination, our squad was eager to
create a response piece, which we filmed and released with them.
#WeAre15 is a demand for adults to do better and for teens to hold their
peers accountable.
BAE Breaker Ambassadors
This year, we continued to grow our BAE Breaker ambassadors team of
high school leaders. Our team continues to amaze us in how dedicated
and focused they are in changing the culture of their schools. Each
BAE Breaker receives a free starter kit of t-shirts, bracelets, buttons,
and posters to help them enlist a team in their school or community.
And each team decides how they choose to implement our programming
in their schools. We also look to our Breakers to help us present at
different events, guide our materials development, and give us
creative feedback on our project/campaign development.
Legislation
Several of our student ambassadors in the area travelled to the State
House to support the passage of Rhode Island House Bill 7044, which
ended up passing in July. The bill will mandate consent education as
part of health class curriculum throughout the state.
Speaking tours
The co-founders continued their travel to schools throughout the
country again this year, presenting to students, criminal justice
workers, campus safety staff, coaches, parents, teachers, school
administrators, judges, employers, media makers, social workers,
mentors, doctors, etc. Collectively, our co-founders (and some BAE
Breakers!) have now presented at over 50 separate events (schools,
conferences, etc.) since our launch.