We Must Be The Change - Magazine - Page 18
ACTION: Advancing the conversation
Southern Company debuts
national commercial on racism
TV spot titled “Enough” aimed to meet the moment
facing our country, community and company
Southern Company launched a,
30-second TV spot titled “Enough”
in September. The commercial aimed
to meet the moment facing our
country, community and company
by communicating our unequivocal
support for racial equality.
The commercial begins with moving
testimonies by Black people of all
ages and from all walks of life and
captures the emotion resulting from
decades of their efforts to combat
racism. The invitation in the ad to
“stand with us,” creates a sense of
community and purpose among our
employees, customers, shareholders
and partners we serve. The end
of the spot evokes optimism and
inspiration as it calls for all of us
to “be the change.”
Every day, employees around the
system take pride in the role we play
in building better communities. We
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WE MUST BE THE CHANGE
must accept the same leadership
role in ensuring our communities are
equitable for all.
“Southern Company’s focus on
racial equality is long-term, and this
commercial is aimed at advancing
the conversation and inspiring other
companies and partners to join us
in our endeavor to ‘be the change’,”
said Chris Womack, Georgia Power
president and former Southern
Company executive vice president
and president, External Affairs.
The commercial aired nationally on
Golf Channel and NBC during TOUR
Championship coverage. In addition to
TV, social and digital ads ran through the
end of November. The ads drove viewers
to Southern Company's website, where
they learned more about what the
system is doing to ensure racial equity
and equality. To view the spot, visit
southerncompany.com/bethechange.