SVMC Community Health Needs Assessment 2021 - Catalog - Page 17
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Collection and Analysis of Survey Responses
The survey was hosted by Market Street Research. Due to the sensitive nature of some of the questions,
responses were collected anonymously and were not linked to the respondents’ IP addresses.
Additionally, in acknowledgment of the difficulties some may have in divulging sensitive information
regardless of anonymity, very few questions were required for successful submission of the survey.
Respondents who reached the end of the survey were given the option to navigate to a separate page,
unlinked from survey responses, and provide contact information for the chance to be selected to
receive a “thank you” gift card for $50. Ten gift cards were awarded to indicate gratitude for
respondents’ time and consideration.
Survey responses were collected for three weeks. A total of 1,647 individuals responded to the survey.
Market Street Research performed a review for incomplete or clearly falsified responses and eliminated
fifteen responses, resulting in 1,632 complete or mostly complete surveys. A large portion of
respondents answered all survey questions. Where survey results are graphically depicted in the pages
that follow, the number of respondents (n) is listed next to the results for each question.
An initial data analysis was performed by Market Street Research, with a topline report and crosstabulations generated for easy review. Statistically significant differences in response by age,
race/ethnicity, educational attainment, and other characteristics were noted in these reports. Further
analysis was performed by the project leader to ensure ease of presentation and interpretation.
Verbatim open-responses were coded by the project leader. The coding schema and coded responses
were shared with an additional CHNA contributing author to ensure accuracy, impartiality, and
consistency of coding and categorization across questions.
Demographic Characteristics of Survey Respondents
The sample for SVMC’s community health survey was sufficiently representative of the population of
SVMC’s service area. Comparison of select demographic characteristics between the survey sample and
population can be found in the figures below.
Survey Sample Compared to SVMC's Service Area Population: Age4
Survey sample (n=1,623)
Service area population (N=74,324)
35%
30%
25%
20%
15%
10%
5%
0%
13-25
years
4
25-34
years
35-44
years
45-54
years
55-64
years
65-74
years
75-84
years
85+ years
Age and Sex: American Community Survey. United States Census Bureau. 2019: ACS 5-Year Estimates Subject Tables, S0101.
Southwestern Vermont Medical Center
Community Health Needs Assessment 2021