Magazine Q3-2021 -- ONE -- paperturnV2 - Flipbook - Page 49
AROUND THE GLOBE
NEWS FROM THE NETHERLANDS
One of the biggest roadblocks in expanding our international markets, is
educating new users on the technology and benefits of our products.
We’ve had great success across the US, and a handful of international
countries, but there is no question that 99.5% of people who need our
product still don’t know we exist. The proven method to creating believers
in our product, is for them to use it and feel the difference. Those who have,
are sold out on what this product does.
As we have in the US, we have started to market ourselves and
build brand awareness outside our domestic reach. We have seen huge
success in marketing, placing great emphasis on video content and social
media. This is a strategy we are now replicating across the globe and
ABOVE This is finished install of the SSR-313-54 SumoSprings
on the RAM ProMaster chassis. In Europe, this is the Fiat
Ducato and Citroën Jumper.
BELOW David takes to the booth, educating customers on
SumoSprings at the WTC Expo in Leeuwarden, Netherlands.
“Without a doubt the upgrade
using SumoSprings is bringing
the vans to a luxury level”.
expect it to be equally as rewarding. We have found that creating enthusiasts on various social media channels such as Instagram and YouTube is
far more advantageous than we expected. This approach continues to pay
dividends in recommendations, and has opened doors to working with RV
manufacturers across the US and Canada.
GROW, GROW, GROW
It’s an exciting time to be part of a company that is growing at over 150%
internationally YoY, especially because this is just the beginning! We are
honored to deliver solutions that genuinely improve peoples’ driving
We’re still expanding our product offerings and don’t always have
an available solution. All that means is we have an opportunity to develop
new solutions where didn't have one before. The customer focus is key in
all our activities and this is what allows us to continue such an exciting
growth outside the US. One thing I hear over and over, our customers are
very impressed with the speed we provide feedback and solutions.
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