2017 ADDY WINNERS BOOK FINAL TO PRINT 031417.pdf - Page 8



LIFETIME ACHIEVEMENT AWARD - JOHN VRBA
by Eric Morley
John Vrba, known to many as Orange County's "Patriarch of Media - Advocate of Advertising." At
the age of 98 years young, John keeps going strong while others are slowing down. His passion for
this industry has inspired so many of us in and around the OC ad community.
John got his start at an early age selling ad space in a friend’s print magazine. He went on to open
his own agency in Hollywood. Later, as Sales Manager at KTTV LA, he discovered a new talent for
the station—a bright young showman and fitness expert named Jack Lalane.
After leaving the TV station, John moved to Orange County and quickly established himself as an
advertising expert in TV, Radio, outdoor, newspapers, direct mail, consumer and trade magazines
and digital media, ultimately leading the media planning and buying charge within our region.
Congratulations, John, on all your successes and ongoing passion throughout the years. The entire
OC Advertising and Marketing community congratulates you on being selected the recipient of
the 2017 OC Advertising Federation Lifetime Achievement Award.





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