2020AnnualReport - Page 8



For the Community
In addition to supporting our regular Round-Up partners, the 2020 Round-Up expanded
to support several new groups.
Raleigh Round-Up Provides Meal Tokens at A Place at the Table
Raleigh shoppers rounded up 100,000 times last year,
which contributed $48,000 towards free meals at A
Place at the Table. Located a block from our Raleigh
store, A Place at the Table has received national recognition for its innovative model which brings the community together around a meal regardless of their ability to pay. Prior to the pandemic, 80% of customers paid
full price, and 20% received free meals. But the pandemic changed everything—now 65% of café customers utilize the free meal option, making your support of
A Place at the Table more important now than ever.
Round-Up Provides Fresh Fruit for Meals on Wheels
Thanks to more shoppers rounding
up, we now support two Meals on
Wheels programs that assist the 1 in 7
older adults in Orange County who are
food insecure. One program provides
weekday meals to 250 seniors in the
southern part of the county. The other
serves 50 seniors in Hillsborough and
further north.
Due to the pandemic, hot meal delivery
has been replaced with a weekly delivery of frozen meals, along with a bag of
fresh fruit that’s funded by the round up.
Summer Round-Up Raises Funds for Racial Equity Partners
June Round-Up funds and the proceeds of Justice for George button
sales were donated to three organizations chosen by the EQUITY Alliance, a
group of Black worker-owners driven
to transform our co-op and community. $32,500 was raised to support the
work of these groups:
Black Farmers’ Market’s mission is to inspire a self-sufficient
community that supports and protects Black farmers and entrepreneurs. Emancipate NC is an organization that works to disassemble existing structural racism through community collaborations, education, and mobilization. North Carolina Black Alliance
addresses policy and economic issues to enhance black communities by developing and promoting systemic policy change as
well as youth and leadership development.
-8-
First Fruits Farm to Receive CCF Grant
for Storage of Donated Crops
In alignment with our focus on racial equity,
our 2020 Cooperative Community Fund Grant
of $11,000 is being awarded to First Fruits
Farm, a charitable farm owned by former NFL
football player Jason Brown and his wife Tay.
Thousands of volunteers from community
churches and organizations help the Browns
grow and harvest the produce raised on the
1,000 acre farm, which is located in Louisburg, NC. Since 2014, the Browns have donated more than 1.6 million servings of produce
to hungry neighbors in the community.
The Browns are in the process of obtaining
501c3 nonprofit status for the farm. The grant
will be used to purchase a walk-in cooler and/
or sweet potato curing equipment for storage
of harvested crops.





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