2024 WHC Sale Catalog - Web - Flipbook - Page 5
“When the consignors stand behind their horses, the integrity of the sale
increases”, Guitar says.
Ultimately, the consignor-buyer relationship works in the consignors’ favor.
Buyers feel a sense of security when they come to buy a horse from the sale,
because of the reputation the sale has garnered.
“It’s a great place for these guys to bring horses because at a horse sale like
this, they are going to get top price for their horse because the buyers are
willing to pay for peace of mind,” Anderson says.
The men understand, too, that good consignors and horses will only get a
sale so far; progressive sale personnel is also imperative.
“Another thing you’ve got to give credit to is great secretaries,” according
to Moorhouse. “JoAnna Robertson and now Holly Cogdell, they help a lot.
Without a doubt, they are a part of the sale’s continued success. People enjoy
working with them and they have helped keep us current.”
The board, consignors and buyers all have admiration and appreciation for
a good auctioneer, and when the sale began, that respect was given to Ben
Emison. These days it’s “The Colonel” Steve Friskup who is wielding the mic
and gavel.
“Steve brought a whole new dimension to the sale,” Anderson says. “There
are a lot of people who like to hear him talk. He says some pretty interesting
things and he can sure sell a horse. You look at the top sales in the nation, he’s
there. He’s a real plus for our sale.”
The city of Abilene also deserves a tip of the American hat. All the guys agree
Abilene has consistently stepped up with the improvement of facilities and
credit Guitar for spearheading many of those efforts.
The combined efforts of all involved are keeping the Western Heritage Classic
Ranch Horse Sale consistent and each year it pays off with sale averages
steadily improving.
“It’s gotten better every year,” Anderson says. “We’ve got a good thing going.”
If you see Phil, Bill, Tom, Billy or John this 30-year anniversary is a great time
to flag ‘em down, shake their hand and say thanks for keeping this good thing
going.
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