The Perfect Collection by Mr. Richard Gooding Digital Catalogue - Page 61



LONGMORN
1939 MAYOR, SWORDER AND CO.
By Joe Wilson
Head of Auction Content
Whisky Auctioneer
M
ayor, Sworder & Co. was a fine wine
merchant from London, nowadays part
of the Davy’s group. Up until the mid1960s, the company also had many dealings in spirits,
bottling whisky and gin. The firm contracted blends
from Bulloch Lade, but also produced their own
label called Red Monogram. They regularly received
fillings of Glenlivet and Ardbeg for its production,
and in earlier years, sought after Longmorn malt as
well. If these casks were judged to be of exceptional
quality, they would occasionally be bottled as single
malts for the company’s more discerning customers.
Longmorn is highly prized by blenders, so it is a true
rarity to see it spared for a single malt bottling in
this period when it was a less fashionable product.
Interestingly, it was not treated with the same
reverence as their Smith’s Glenlivet bottlings, which
were wax-sealed for prestige in the same fashion as
their vintage Port.
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