BID LEVVY - Flipbook - Page 16
PROMOTE
UNLEASHING
THE YORKSHIRE
COAST’S
POTENTIAL
This fund would be utilised to produce events and products which
act as footfall drivers, like our 昀氀agship project, Route YC. The activities
funded will focus speci昀椀cally on those that can deliver tangible results
and are backed by business feedback, so we are con昀椀dent they can
provide you, as members, a return on your investment.
YOU TOLD US...
There has never been a more critical time to focus on driving awareness
of the Yorkshire Coast as a key destination. With the ever-increasing
number of BIDs in our competitor destinations, maintaining awareness
of our region and increasing its visibility to attract new visitors is key.
You have told us which of the BID’s activities have delivered results by
increasing bookings, spending, and pro昀椀le for your business, including
which events you have been able to bene昀椀t from.
16
90%
Agree that Route
YC is important
65%
Agree that
out-of-season
events that
drive bed nights
are essential
70%
Agree that new
products to keep
the area top of
mind is needed